The Y Not You Podcast
Welcome to The Y Not You Podcast — the show for creators, entrepreneurs, and anyone ready to take control of their brand, business, and mindset. Hosted by the founders of the Forbes-accredited Y Not You Media, a team that has generated hundreds of millions of views and millions of dollars in revenue for clients, this podcast brings real-world credibility and proven results to every episode.
We break down the exact strategies behind building a modern brand through content, marketing, storytelling, and identity. No fluff — just practical insights you can apply immediately.
We dive deep into how to create content that converts, build a brand people care about, scale your presence online, and stay ahead in an ever-changing digital world. You’ll learn the systems, frameworks, and thought processes that have helped businesses grow across NY, CT, NJ, and beyond.
And this podcast goes beyond tactics. We talk mindset — discipline, resilience, confidence, and the internal growth required to succeed. Because business growth always follows personal growth.
Whether you’re just starting out, scaling up, or reinventing your path, this podcast is built to educate, inspire, and push you forward.
Why not you? Why not now?
Tune in and start building the brand, business, and life you know you’re capable of.
Episodes
71 episodes
This Will Lose your Business Money
Welcome to the Y Not You Podcast, hosted by Francis Volpe, Head of Content Creation at Y Not You Media — a Forbes Accredited Marketing Agency for 7 years running. Over the past 8 years, Francis has helped gene...
How to Increase your Content Output
In this episode Francis breaks down what asymmetrical leverage is when it comes to content creation, and how to use AI to your advantage. He also breaks down the importance of influencer marketing and when used correctly can truly help your bra...
A Personal Brand Can Make You Millions
In this episode, Francis explores the real power behind building a personal brand—and why it can be the game-changer your business needs. He breaks down how many entrepreneurs treat content as the ultimate solution for online marketing, ...
The Reason Social Media Can Positively Change Your Life
On this episode of The Y Not You Podcast, Francis Volpe sits down with his co-founder and business partner Tony Pec to break down how social media changed both of their lives—and how it can change yours too. From building a business to...
Creating Different Menu Items is an Art with Ricky Vetrano
In this episode, host Francis Volpe sits down with Ricky Vetrano, owner of La Bella Restaurant and Pizzeria, to discuss the art of creating unique and memorable menu items. Ricky opens up about his journey in the culinary world, sharing insight...
There is More to Being a DJ Than Just Music with Joe Novielli
Join host Francis Volpe as he sits down with seasoned DJ and industry expert Joe Novielli to dive deep into the multifaceted world of DJing. In this episode, Joe shares his unique insights into the art of performance, the business side of being...
How Building a Brand Impacts Your Business With Roman Vladimirsky
Join host Francis Volpe as he sits down with realtor Roman Vladimirsky to discuss the transformative power of branding on his real estate career. In this episode, Roman shares his personal journey and reveals how developing a strong brand has s...
The Power of Networking: In-Person Meets Social Media
In this episode, Fran and Tony dive into the dynamic world of networking, exploring why face-to-face interactions are still crucial in the digital age. They discuss the undeniable benefits of in-person networking—building authentic connections,...
Resilience in Business: Learning from Losses with Joe Cosentino
Join host Francis Volpe on the 'Y Not You' podcast for an insightful episode titled 'Resilience in Business: Learning from Losses with Joe Cosentino.' In this episode, Joe Cosentino shares his valuable experiences and lessons from his business ...
Risk & Reward: Betting on Yourself with Rob Costomiris
Welcome to another inspiring episode of the 'Y Not You' podcast, hosted by the charismatic Francis Volpe. In this episode, we dive deep into the world of taking chances and believing in yourself as we welcome a special guest, Rob Costomiris. Ge...
Unlocking Real Estate Success: Leveraging Social Media to Build Your Business and Brand
In this engaging episode, we dive into the dynamic world of real estate as Francis, the co-founder of Y Not You Media, takes center stage. Join us as we transport you to an enlightening seminar where Francis captivates a room filled with eager ...
The Path Forward: Navigating Life's Crossroads with Ryan Weir
Welcome to another inspiring episode of the "Y Not You Podcast" hosted by Francis Volpe! In this episode, Francis sits down with the remarkable Ryan Weir, a true embodiment of how the choices we make can shape our destiny.Join us as Rya...
A Conversation with Guests Roman Vladimirsky and Austin Glazer on the Journey After Losing a Parent
Join host Francis Volpe in the latest episode of the Y Not You Podcast, as he engages in a heartfelt conversation with guests Roman Vladimirsky and Austin Glazer. Delve into their unique perspectives on navigating life after the loss of a paren...
Building Legacy: 20 Years of Brand Success with Pete Voyiatzis
Welcome to another inspiring episode of the Y Not You Podcast, hosted by Francis Volpe! In this special installment, Francis sits down with the visionary entrepreneur and trailblazer, Pete Voyiatzis, to uncover the remarkable journey behind the...
The Power of Focus with Guest Shawn Pitcher
Welcome to "The Y Not You Podcast" hosted by Francis Volpe! In this episode, we delve into the profound concept of focus and its pivotal role in achieving success. Join us as we sit down with the inspiring and accomplished Shawn Pitcher, who ha...
Optimal Living: Unlocking Your Health and Wellness Potential with Mike and AJ
Welcome to "The Y Not You Podcast" with your host, Francis Volpe. Join us on this empowering journey as we dive deep into the importance of prioritizing your health and wellness.In each episode, Francis will be joined by two incredible ...
Unleashing Success: Embracing Risks with Gennaro Arpaia
Join host Francis Volpe! In this inspiring episode, Francis sits down with the dynamic and accomplished entrepreneur, Gennaro Arpaia, to dive deep into the world of risk-taking and its crucial role in achieving success.Join Francis and ...
Unseen Ripples: The Hidden Impact of Everyday Encounters
In this episode join Francis as he sits down with Justin and EJ aka Dapper and Brother cigar as they dive into their success as podcasters with their show The Burn down Podcast, the launch of their cigar brand "The Blueprint," and the impact yo...
From Determination to Inspiration: Making Yourself and Your Parents Proud with Carlo Carciotto
Join Host, Francis Volpe in this captivating episode as we delve into the life journey of Carlo Carciotto, the VP of Casa Della Mozzarella: the best mozzarella in the country. an accomplished individual who has managed to rise above challenges ...
Journey to Success: Nathan Grant's Path to the US and the Power of Positive Influence
Welcome to another episode of "The Y Not You Podcast" with your host, Francis Volpe. In this captivating installment, Francis sits down with the inspiring and charismatic Nathan Grant, who shares his remarkable story of immigrating to the Unite...
Making it on Your Own: A Journey to Becoming an Independent Filmmaker with Wilfred La Salle
In this podcast hosted by Francis Volpe, we explore the ins and outs of becoming an independent filmmaker. Joined by special guest Wilfred La Salle, an up and coming independent filmmaker, we dive deep into the challenges and rewards of forging...
The Unstoppable Mindset of a Champion: A Conversation with Pro MMA Fighter Jimmy Drago
Join host Francis Volpe in an inspiring conversation with pro MMA fighter, Jimmy Drago, as they delve into his incredible mindset that propelled him to win the title. In this episode titled "The Unstoppable Mindset of a Champion," Jimmy shares ...
How Social Media Marketing Can Make Your Business ICONIC: Insights from Nicky and Sandra Guarriello
In this episode of our podcast, host Francis Volpe is joined by Nicky and Sandra Guarriello, the owners of Iconic Lash Lounge and Iconic Beauty Suites. Together, they discuss the power of social media marketing and how it can help catapult your...
Powering Up: Building Strong Relationships with Lippolis Electric's Stephen Marcellino
Hosts, Francis and Michael, sit down with Stephen Marcellino a Senior MSR at Lippolis Electric. They dive into how Stephen approaches relationship-building and how he balances the technical demands of his job with the interpersonal skills neede...