The Y Not You Podcast

Welcome to The Y Not You Podcast — the show for creators, entrepreneurs, and anyone ready to take control of their brand, business, and mindset. Hosted by the founders of the Forbes-accredited Y Not You Media, a team that has generated hundreds of millions of views and millions of dollars in revenue for clients, this podcast brings real-world credibility and proven results to every episode.

We break down the exact strategies behind building a modern brand through content, marketing, storytelling, and identity. No fluff — just practical insights you can apply immediately.

We dive deep into how to create content that converts, build a brand people care about, scale your presence online, and stay ahead in an ever-changing digital world. You’ll learn the systems, frameworks, and thought processes that have helped businesses grow across NY, CT, NJ, and beyond.

And this podcast goes beyond tactics. We talk mindset — discipline, resilience, confidence, and the internal growth required to succeed. Because business growth always follows personal growth.

Whether you’re just starting out, scaling up, or reinventing your path, this podcast is built to educate, inspire, and push you forward.

Why not you? Why not now?

Tune in and start building the brand, business, and life you know you’re capable of.

Co-host

Tony Pec

Tony Pec—known as The Godfather of Instagram—is the Head of Business Development and co-founder of Y Not You Media. A lifelong entrepreneur, Tony launched his first business in college and built his brand on social media in 2016, using his early success to help entrepreneurs grow their presence online.

Born and raised in a blue-collar Italian American family in The Bronx, Tony has a natural gift for networking and business development, helping elevate Y Not You Media and expanding a powerful network of business leaders, creators, and public figures.

Featured in Forbes, Entrepreneur, and USA Today, Tony is a nationally sought-after speaker in branding and networking and was named a 2024 Wunderkind, recognized as a top business professional under 35. He also hosts the tri-state’s largest charity golf outing supporting Blythedale Children’s Hospital.